SolarBlog

Arnold Worldwide contracted Solarsilk to build a banner for Carnival Cruiselines where users can submit a photo that will later appear in that banner, live on the web.

The banner was built for Flash 10, which allows the user to choose an image from his/her computer, and load the image directly into Flash (Flash 9 requires an image upload and download). The banner creates a jpg file and uploads it along with user data to PointRoll.  The PointRoll backend pushes the submission into a moderation system.  After moderation, the user gets an approval email with a link to NBCOlympics.com/athletes, where their picture appears in the banner for the world to see.

Agency.com called us to help with some banners for the Mars Snackfoods brand Combos.  Here’s a taste.

TBWA\Chiat hired Solarsilk to build a series of banners for Kraft’s Tassimo brand coffee/tea/hot chocolate/latte/cappuccino makers.  Here’s a sample.

With an amazing team including Thrust Design Group (design), TwoPointO (backend CMS development), Koalition (motion design), and Linn Olofsdotter (illustration), Solarsilk created a Virtual World for the new TyraBanks.com.

It features a 3-layer horizontal and vertical parallax effect involving some nifty math.  XML, dynamically written by the CMS, controls all the content, the preloading order of the sections, the visual stacking order of the sections, the preloader color for each section, and the vertical and horizontal positioning of each section, among other things.  Tyra is able to change content very easily in the Virtual World, re-ordering elements and changing images, videos and links.  The piece also integrates swfAddress (enabling use of the browser’s back and forward buttons), as well as in-Flash video players from the Kyte video platform.

Tyra is still working on filling out the content in the piece, but we wanted to tell you all about it while she is in the process.

The Wall Street Journal Digital Network launched a new service called The News Hub, a twice daily live webcast of the day’s headline news.  Solarsilk created video banners to help promote the service.

Today Solarsilk, along with Saatchi & Saatchi, launched a full Flash site for Dailies, the global brand of daily-use contact lenses.  A 3-month effort produced this complex site that incorporates webcam image capture and upload, multiple form submission to CIBA’s backend system, a visual “spot the differences” game, a Flash scrollbar, as well as many other tech goodies.  The site was built fully with Actionscript 3.0, employing standard Object Oriented Programming (OOP) techniques.  Much of the content is controlled using external XML files.  The source files are being sent to regions around the world for localization, along with our detailed code guide that will help those developers understand how to edit the code according to their needs.