SolarBlog

With an amazing team including Thrust Design Group (design), TwoPointO (backend CMS development), Koalition (motion design), and Linn Olofsdotter (illustration), Solarsilk created a Virtual World for the new TyraBanks.com.

It features a 3-layer horizontal and vertical parallax effect involving some nifty math.  XML, dynamically written by the CMS, controls all the content, the preloading order of the sections, the visual stacking order of the sections, the preloader color for each section, and the vertical and horizontal positioning of each section, among other things.  Tyra is able to change content very easily in the Virtual World, re-ordering elements and changing images, videos and links.  The piece also integrates swfAddress (enabling use of the browser’s back and forward buttons), as well as in-Flash video players from the Kyte video platform.

Tyra is still working on filling out the content in the piece, but we wanted to tell you all about it while she is in the process.

The Wall Street Journal Digital Network launched a new service called The News Hub, a twice daily live webcast of the day’s headline news.  Solarsilk created video banners to help promote the service.